Skin (epidermis)- meaning upon the surface is the largest organ in the body and often neglected. Not only can this lead to unsightly appearance of premature aging, it can also lead to poor health. The architects of Pur-Well sought out to create a surface solution that promoted health first and beauty second as opposed to the industry norm of the other way around. Pur-Well products yield a healthier, smoother and stronger skin that is less susceptible to the effects of AGES (Advanced Glycated End Products) and leads to a protection against free radical damage. Removing unwanted waste toxins and rebuilding of the tissue from the inside. Ultimately, healthier and younger looking skin. We are confident you will benefit from and enjoy Pur-Well.